ABOUT ME
THE TALENT BEHIND THE TALENT
Managing the business, brand, and the life of a high profile talent and so they can perform at the highest level.
I am a Talent & Brand Partnerships Manager with a proven background in entertainment, sports, and brand development. I’ve had the privilege of working with NBA athletes, entertainers, and global brands, bringing a mix of strategy, creativity, and hands-on execution to every project. I’m passionate about expanding someone’s brand and serving as the right-hand partner who keeps everything running smoothly. I like to think of myself as the “fix-it” Chief of Staff; someone who anticipates needs, solves problems before they surface, and ensures both personal and professional operations are organized, efficient, and elevated. My experience includes personal and business accounting, budgeting, complex travel coordination, property management, staff training, and consulting. I have managed clients in different facets of this business and understand how to lead with clarity, communication, and excellence. Clients rely on me because I’m efficient, discreet, and fully committed to delivering world-class support. I consider myself a one-stop shop who helps talent and brands perform at their highest level.
RESUME
PROFESSIONAL EXPERIENCE
TALENT MANAGER AND BRANDING: SPORTS & ENTERTAINMENT
SHANTE WARD MANAGEMENT | MIAMI, FL | 09.2022 – PRESENT
• Develop and execute short and long term strategies to enhance the athlete’s personal brand, visibility, and marketability.
• Oversee brand positioning to align with the athlete’s values, image, and career goals
• Source, negotiate, and manage endorsement deals, sponsorships, and partnership agreements.
• Ensure all contractual deliverables are fulfilled and consistent with the athlete’s public image.
• Collaborate with PR teams to shape and manage the athlete’s media narrative and reputation.
• Approve and oversee all public communications, including social media campaigns and brand collaborations.
• Identify and secure off-court/on-field opportunities in philanthropy, speaking engagements, and entrepreneurship.
• Curate transition strategies for post-career growth and brand longevity.
CHIEF OF STAFF
CELEBRITY CLIENT | MIAMI / CHICAGO / SAN DIEGO | 09.2019 – 09.2024
• Served as a strategic partner and advisor to the CEO/executive, ensuring priorities and organizational objectives are clearly defined and executed.
• Managed day-to-day operations of the client, including workflow, administrative processes, and staff alignment.
• Acted as gatekeeper and liaison between the client and employees, partners, sponsors, and collaborators.
• Built and maintained business relationships to support strategic projects and partnerships.
• Ensure d smooth communication and follow-up across internal teams and external contacts
• Handled confidential and sensitive information with discretion and professional judgment.
• Represented the client at meetings and events when needed.
• Managed personal and professional tasks, including vendor relationships, property management, and lifestyle logistics. (Scheduling, travel, logistics.)
MANAGER, GAME ENTERTAINMENT & EVENTS
CHICAGO BULLS | CHICAGO, IL | 06.2013 – 08.2019
• Led the creative development, production, and execution of all live in-arena entertainment, fan experiences and activations.
• Oversaw all game-day programming, including pregame, halftime, and timeout elements.
• Partnered with game operations, broadcast, and technical crews to ensure seamless game and event execution.
• Partnered with marketing, partnerships, and community relations to integrate brand storytelling, promotions, and sponsorship activations into live events.
• Managed and developed more than 100 employees, including full-time, part-time staff and interns.
EDUCATION
UNIVERSITY OF ARKANSAS
B.S. Journalism ; Advertising & PR
May 2006
SKILLS
• Brand Marketing & Expansion
• Budgeting & Resource Allocation
• Business Strategy
• Content Strategy
• Contract Management
• Digital Marketing
• Influencer Marketing
• Marketing Campaigns
• Project Management
• Public & Media Relations
• Strategic Planning
• Talent Management
BRAND COLLABORATIONS
• Alo - Recovery Sneaker Launch
• BIGFACE
• Cheez-It Commercial
• EA Sports - Battlefield Game
• Essentia - Stop For Nothing Campaign
• Fall Out Boy - So Much For Stardust
• Google - Google Pixel
• Hulu - 2 Butlers
• Michelob - Super Bowl Commercial
NOTABLE PROJECTS
THE BIG LEAP ON FIX
• Production Lead (2020)
CHICAGO BULLS
• Emmy Award (2014)
• Telly Award (2015)
OUR TEAM
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
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Weaving words into wonders
Riley Carter
CONTENT CRAFTER
Decoding the data jungle
Maya Ramirez
ANALYTICS ACE
Ruling the social realm
Ali Torel
SOCIAL SUPERSTAR
Bringing brands to life
Noah Pattern
DESIGN DYNAMO
The architect of success
Olivia Chen
STRATEGY SENSE
Your go-to guide
Ethan Remi
CLIENT CARE COORDINATO
AWARDS
Shante’s work in entertainment, sports, and brand development has contributed to several award-winning projects and high-profile achievements. As a strategic partner behind the scenes, she has supported campaigns, productions, and talent initiatives that have earned industry recognition for creativity, impact, and execution.
